Apple to cut down the assembly of the iPhone 14 family due to low sales

It appears that the demand for the most recent iPhones may not have been as great as Apple had hoped. In response to a predicted jump in demand that did not materialise, the firm is abandoning plans to raise production of its new iPhones this year, according to a Bloomberg story.

The iPhone 14 series was unveiled by Apple earlier this month, and they are already available for purchase all over the world. Thanks to the big 48MP camera, innovative Dynamic Island layout on the front, and A16 SoC, the iPhone 14 Pro and iPhone 14 Pro Max significantly outperform their predecessors.

Due to lower demand, Apple has instructed suppliers to reduce production of the iPhone 14 family by up to 6 million units in the second half of the year. Apple’s goal for the period is to produce 90 million units, which is roughly the same as last year and in line with the brand’s original forecast this summer.

In the weeks leading up to the iPhone 14 release, Apple revised its sales projections, and a few suppliers began preparing for a 7% increase in orders. China, the world’s largest smartphone market, is experiencing an economic crisis, which has impacted iPhone sales as well as domestic mobile device makers. According to a Jefferies note issued on Monday, iPhone 14 series purchases in China during the first three days of availability were 11% lower than the predecessor in 2021.

This isn’t just an Apple problem; global demand for personal electronics has been stifled by rising inflation, recession fears, and other factors. According to market research firm IDC, the smartphone market will contract by 6.5 percent this year to 1.27 billion units.

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Apple to cut down the assembly of the iPhone 14 family due to low sales

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